For example, a day after it was announced that infection-reduction measures would continue throughout Christmas, Solberg shared a snipped of her response to a question asked in a press conference and posted: Can Santa actually come to visit this year? Furthermore, the theme of Promoting responsibility and togetherness shows the context specific nature of crisis communication narrative in the case of COVID-19 in Norway and therefore adds to the components for a persuasive narrative. https://pure.au.dk/portal/files/181464339/The_unpleasant_truth_is_the_best_protection_against_coronavirus_Michael_Bang_Petersen.pdf. Under the direction of U.S. Northern Command for COVID-19 pandemic response efforts, approximately 500 Navy Reserve medical professionals will soon expand local medical capabilities in the New . Inconsistent messages on the other hand were found to cause misperception and confusion, leading to a non-compliant behaviour by the recipients. Rosenblum, Amalia. A solution to something we have been dealing with for a year and three months. persuasive speech performance was recorded and sent to the raters for evaluation. The personal and psychological effects of Covid19 have been both sudden and long-lasting. Such insights can pave way for understanding publics shaping of risk perceptions and compliance to behavioural measures during crises such as the COVID-19 pandemic. Good morning, good afternoon and good evening, wherever you are. Effective communication can help societies handle uncertainty and promote adherence to behaviour change while fostering hope among the citizens (Finset et al., 2020). The nonpartisan Covid Crisis Group took matters into its own hands. This involves creating a persuasive essay outline and establishing a logical flow from one point to the next. Hum Commun Res 36(3):397422. As a result of the cultural and symbolic value of social media in contemporary times (Jenzen et al., 2021), the communication of public leaders in the midst of uncertainty and fear facilitates interpersonal and group interaction. Soc Media Soc 4(1):2056305118764430. https://doi.org/10.1177/2056305118764430, Eriksen TH (2020) Norways response to Covid-19 and the Janus face of Nordic trust. An effective structure will ensure that your essay flows smoothly and logically without any confusion or distraction. In doing so, we will take an exploratory rather than confirmatory perspective (Boudreau et al., 2001). Provided by the Springer Nature SharedIt content-sharing initiative, Humanities and Social Sciences Communications (Humanit Soc Sci Commun) Adopting the correct and effective strategy indeed heavily influences the outcomes of crises. In this regard, Shah et al. In doing so, the messages also emphasise self-efficacy and trust in the government. Anyone you share the following link with will be able to read this content: Sorry, a shareable link is not currently available for this article. Google Analytics 4, ActiveCampaign, Maybe someone also thinks the idea of moving from home to a new city seems extra scary these days. In times of a crisis, it is important that leaders do not downplay the gravity of the situation or claim unrealistically optimistic scenarios (Boin et al., 2016). https://doi.org/10.1007/s11920-020-01189-6, Heath R, O Hair H (2010) The significance of crisis and risk communication. As social media use increases during crises, leaders and public officials may utilise this platform to communicate, which in return helps reduce public panic and builds trust (Kavanaugh et al., 2012). Therefore, such media criticism might undermine the credibility of Solberg and her cabinet, leading to less credible and politically ineffective narratives. J Am Soc Inform Sci Technol 61(8):161221. We furthermore discussed the specific Norwegian contextual nuances to the frame functions. Party Polit 20(1):3751. During a crisis, leaders have a window of opportunity during which they can communicate a frame to not only make sense of the crisis but also to provide guidance and to portray themselves as attentive and concerned about the challenging circumstances faced by the public (Boin et al., 2016). Co-Founder, Heart17. The analyses identified five major themes: (1) Promoting responsibility and togetherness (2) Coping (3) Being. Similarly, Utz et al. We asked some of you to tell us about how you've talked to the people in . (2020), in situations characterised by uncertainty and fear, responsible leaders need to signal that they are in control of the situation, which can be demonstrated by making decisions with confidence and honesty. J Public Relat Res 24(1):6985. For instance, her posts guided followers in dealing with loneliness and maintaining general physical and mental health. Convergence 19(2):14155. Below we discuss our themes with reference to frame functions of Boin et al. Recently, a report submitted by the Corona Committee in Norway also concluded that the overall handling of the crisis by the government has been good. J Fam Med Prim Care 9(8):3793. https://doi.org/10.4103/jfmpc.jfmpc_719_20, Reuters (2013) Iron Ernas softer side wins through in Norway election 2013. https://www.scmp.com/news/world/article/1307898/iron-ernas-softer-side-wins-through-norway-election. (2016). Boin et al. The dataset analysed during the current study is available through the public profile of Erna Solberg on Facebook: https://www.facebook.com/ernasolberg/. Amid the debate, a. 2. (2016) for a persuasive narrative and in doing so, add contextual nuances to each theme. Accessed 20 May 2021, Wang W, Shen F (2019) The effects of health narratives: Examining the moderating role of persuasive intent. Aldoory L (2010) The ecological perspective and other ways to (re)consider cultural factors in risk communication. https://doi.org/10.31234/osf.io/nz7tr. It can also help you identify potential sources of information for researching your topic. For example, these tools enable you to communicate Moreover, communication during and after a crisis affects long-term impressions (Coombs, 2007). Use persuasive language and different persuasive techniques to hook the reader. Here are some examples of argumentative essays on Covid19. Perceptions of and reactions to crisis communication via twitter, blogs and traditional media. The new coronavirus pandemic is upending life as we know it. It will be a different Easter this year. Peter Lang Incorporated, New York, Enli G, Rosenberg LT (2018) Trust in the age of social media: Populist politicians seem more authentic. Effective crisis communication establishes reliability and maintains public trust. They use social media to spread messages farther and faster than it would be possible with traditional media (Sutton et al., 2013). The Norwegian government, like that of many other countries, had introduced measures such as mandatory quarantine and social distancing rules to manage the spread of the virus. site. (2020) The psychological impacts of CoViD-19 home confinement and physical activity: a structural equation model analysis. (2016), we found that all five frame functions of persuasive narrative were embedded in Solbergs posts and aligned with our themes. The analyses identified five major themes: (1) Promoting responsibility and togetherness (2) Coping (3) Being in control amidst uncertainty (4) Fostering hope and (5) Relating with the followers. As information about the coronavirus pandemic rapidly changes, PEOPLE is committed to providing the most recent data in our coverage. This paper by focusing on the Norwegian case and more specifically on the Norwegian Prime Ministers Facebook use during the time of COVID-19 pandemic aims to explore the use of social media platforms by political leaders during crisis. Such emphasis on the risks is different from other posts where Solberg exhibits control and optimism much more strongly. To be able to argue in a reasonable and logical way is a fine life skill. COVID-19 is a disease caused by a new strain of coronavirus. (2020) note that citizens are isolated during government induced or self-imposed quarantines: appeals to collective action and a spirit of we-are-in-it-together are important ways to ensure compliance with quarantine and hence curb the rate of infection. For example, we may serve you a personalized ad based Dundurn, Houston JB et al. In your closing, restate your thesis, tug on your audience's heartstrings one last . 2. 530, Chapter Another important nuance that emerges from Solbergs posts is her comparisons to other countries to draw attention to the seriousness of the situation. Looking for an old soul like myself. (2016). The authors then discussed and reviewed these analytical themes and merged them into aggregate/conceptual themes. The reason we were able to hit the ground running when COVID-19 first emerged is that we foresaw the inevitable threat of a pandemic, and four years earlier, we invested to prepare for it. (It's helpful to recal. "How to Survive a Coronavirus Quarantine." Haaretz. The government is therefore introducing new national infection control measures If the current rate of infection continues, the number of inpatients in intensive care units will increase sharply in the coming weeks. Future studies can therefore focus on how Solberg and other political leaders utilise the strategy of persuasive narrative in management of personal crisis in nexus with national crisis such as that of COVID-19. Our study adds to the significance and knowledge of how persuasive narratives are incorporated into the communication strategy of leaders on a social media platform and highlights the usefulness of this framework for studies about ongoing and future crises. Hence, Solberg used Facebook to capitalise on a wide-reaching social medium (Hallahan, 2010). https://doi.org/10.1111/hcre.12002, Sutton J, Spiro E, Butts C, Fitzhugh S, Johnson B, Greczek M (2013) Tweeting the spill: Online informal communications, social networks, and conversational microstructures during the Deepwater Horizon oilspill. Lets make the best of it. Are you looking to write a persuasive essay about the Covid-19 pandemic? To personalize and measure the effectiveness of 412445, Han RH, Schmidt MN, Waits WM, Bell AK, Miller TL (2020) Planning for mental health needs during COVID-19. List ID: 1504404 2021, Dada S, Ashworth HC, Bewa MJ, Dhatt R (2021) Words matter: political and gender analysis of speeches made by heads of government during the COVID-19 pandemic. Many thanks to all Norwegians for the patience, love and solidarity we now show each other. Public Relat Rev 39(1):4046. Organizing your essay is key to success. As these are not the direct effects of the COVID-19 infection, but a result of the contagion containment measures imposed on citizens by the government, we observe Solberg taking responsibility and providing solutions to help. Check out some examples of persuasive speeches on Covid-19: Persuasive Speech About Covid-19 Example Once you have identified a topic, begin researching it. on the pages you visit on our site. Accessed 15th Mar 2021, Tjora A (2020) Tillitsfull dugnad eller instruert solidaritet (Trusting voluntary work or instructed solidarity) https://www.universitetsavisa.no/koronavirus-ytring/tillitsfull-dugnad-eller-instruert-solidaritet/111642. Analysis of Solbergs posts revealed a strong message of responsibility and togetherness. The measures also included a ban on cultural events, closed swimming gyms and pools, a halt to all service provisions that involved being less than one meter away from another person, and prohibiting visits to recreational cabinsFootnote 1, among others. https://doi.org/10.1111/puar.13241, Collins M, Neville K, Hynes W, Madden M (2016) Communication in a disaster-the development of a crisis communication tool within the S-HELP project. They not only use these tools to communicate about crisis but also request information from the public. https://doi.org/10.1101/2020.09.10.20187427, Article Although Norway has relatively low infection rates, we also register here at home that the number of hospital admissions and the number of infected have increased recently. you visit to help us present more relevant information. It's been almost a year since the pandemic changed every aspect of our lives and, in particular, the way we communicate. Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. And we must take responsibility together. Facebook, Menlo Park, California, United States. Routledge, New York, pp. The authors further examine the ideas that having successful communication with the public, a collaborative and pragmatic decision-making style, the countrys resourcefulness, and high trust of government all contributed to the relative success in Norway. PubMed The impact of current events on society and the world, such as the COVID-19 pandemic, the Black Lives Matter movement, or the refugee crisis. International Journal of Sociology and Social Policy. Another post that emphasized the optimism for educational prospects was made on April 15, 2020, and drew over 5000 likes: Today is the last deadline to apply to a vocational school, college or university. And there is a significant risk that the numbers will continue to rise as we see in Europe.
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