CRICOS Code: 02992E RTO No. Internet services in the scenario would still play an important role in attracting (n.d.). We would also ask customers to give feedback if necessary. They want to strengthen their inner strength by developing the employees by providing them with training. This too helps the customers to maintain a stable state of mind since they are only. Offering retail store discounts to registered members of Bounce Fitness Brisbane will simultaneously increase its retail shop sales along with the number of people who will be purchasing gym memberships from the centre. Routledge. %PDF-1.4 % To increase the companys customer base by reaching a target of 10,000 customers within, To depict the company as a strong brand in the provision of physical fitness exercises in, Introduce 30-50 percent of the Australian adults to physical fitness within the first one, The above two stated marketing strategies are in line with the bigger companys strategy, that is focused on providing affordable physical and mental fitness exercises to its clients. M.F.M. structure for our services to the ambiance we create, must be done with this mission in mind. redesign training program align with Fitness Australia standard, and 3.) Proposed Changes Other possibilities include an inconvenient location, no personal trainers, ill-equipped locker rooms and client complaints. first I will talk to CEO. itself as an educational resource for individuals wishing to learn about the benefits the Internet has to Classes are coupled with state of the art fitness equipped to cater to those who prefer Retrieved from: https://www.bouncefit.com.au/about-us.html Accessed on 31 January 2017, About,(2016).(Online). Bounce Fitness Cafs marketing objectives for the first three years of operation include: Revenues for the first year of operation are based on an almost 10% growth rate from month to month. 6%. 0% Insurance (external) In our organization company we needs to change the procedures, material, We use cookies to give you the best experience possible. Course Hero is not sponsored or endorsed by any college or university. SWOT Analysis Bounce Fitness undertakes the following SWOT analysis in order to identify its strengths and weaknesses within its company; the analysis describes the threats and opportunities facing Bounce Fitness. $15, Bounce Fitness Caf will position There is a necessity to drive down the total cost associated while serving each customer. Employees retention and recruitment is one of the important mission. harmony in order to life, SWOT Analysis for Gym, fitness center. ^#. Attract more customer. 10 minutes with: A SWOT analysis of a gym business would involve looking at the Strengths, Weaknesses, Opportunities, and Threats of the business. Nosecone Center Nosecone Center is a largest convention center located in Downtown San Francisco, which it comprises three main halls: two underground halls underneath Herbal Buena Gardens, known as Nosecone. Our ambiance and You have been asked to prepare a Situation Analysis (Assessment Task 1) and ChangeManagement Project Plan (Assessment Task 2) to implement a whole-of-business change and the CEO has committed a budget of $20,000 to the project. Externally, list things that can hurt your fitness center: increased competition, a focus on outdoor activities, decreased interest in fitness and a perception that getting in shape is impossible. 3. Key Highlights. 0000043189 00000 n Diversify the service offering to insulate the business against fluctuations in any one (1) component of customers are listed below: Bounce Fitness Caf will also provide its customers with access to introductory Internet and email classes. support@phdessay.com. Some societies encourage. Increase customer range by 10% every year. cookie policy. The objective of the organization is to attain a sustainable growth by promoting the interest of each individual working with them. It needs to rely on advertisement that is issued in the business journal in order to increase the visibility and interest of the people. 0000002356 00000 n The following are some possible scenarios: Revenues exceed projections: A serious increase in revenues over projections will give us an opportunity The computers, Internet access, and classes Environmental scan. Fitness Australia,(2016),(Online). Only one step away from your solution of order no. customers; wed just have to charge less and move our numbers around to accommodate this trend. Strengths would include any advantages the gym has over its competitors, such as a great location, a wide variety of equipment, or a knowledgeable staff. BetterEvaluation recommends listing the threats to the fitness industry, both internal and external. Specialty Drinks (based on average) 9,129 10,042 11,047 12,151 13. users. downtown business people, traveling business people, university students, and seniors. The cost for the new employees, brochure and advertisement will be around $1500. Disclaimer: The reference papers provided by MyAssignmentHelp.com serve as model papers for students to this area yet, but similar services are growing rapidly on a global scale. Sound System: A good sound system is essential for creating an immersive workout experience. SWOT Analysis of Shipping Industry in India 2023, PESTLE Analysis of Insurance Industry in UK 2023, SWOT Analysis of Cattle Feed Industry in India. Bounce Fitness Caf will target these groups with radio and TV spots on local stations. They are able to give really good customer care, as the current. entrepreneurship while some dont., Attitudes (health, environmental consciousness. Marketing Management. Bounce Fitness is responsible to provide a presentation to the HR department which will help them to address the critical issues occurring in the . likelihood that Bounce Fitness Caf wont make good on the projections outlined in this plan. month. Hollensen, S. (2015). Kerzner, H. (2013). If this scenario materialises, we will need to move our focus to beverages and pastry items, perhaps even CATCHMENT AREA ANALYSIS FOR 24 HOUR FITNESS IN COCHIN, KERALA SYNOPSIS OF CATCHMENT AREA STUDY SL NOTABLE OF CONTENTSPAGE NO 1Catchment area PTA, STA, TTA2 2Vytila and vicinity7 3Property demand12. Course Hero is not sponsored or endorsed by any college or university. They have low overheads, so they can offer good value to. This will help in seeking more attention in order to achieve sustainable results (House, 2013). 0000016725 00000 n learning about and utilising the current technologies. level. My Assignment Help. For each employee enrolled in the general wellness program, regardless of whether or not they use the fitness facility, the employer will pay $150 annually. $ 48 Vitosha Boulevard, ground floor, 1000, Sofia, Bulgaria Bulgarian reg. Annually, beyond the first year of operations, were predicting a growth rate of roughly 10%. Organizational buying behaviour: purchasing and marketing management implications. Need urgent help with your paper? Order custom essay SWOT Analysis for Gym, fitness center Motriz: Revista de Educao Fsica,21(2), 116-124. Bounce Fitness will pay for the training fees and other incidentals such as text book requirements and provide one (1) paid hour per week for study leave. Creative 4/1/1999 4/10/1999 $300 K Jones, Web Development Start Date End Date Budget Manager Department, Introduction to the Internet Class 1 1/15/1999 1/16/1999 $250 TBA, Other Start Date End Date Budget Manager Department, Customer Survey 3/1/1999 4/1/1999 $1,000 K Jones. This marketing plan is just that, a plan. $15, Meeting of Assistant Managers . is an aggressive estimate, but we feel that our strong emphasis on marketing will have positive results. 35 subjects said they would be willing to pay for access to the Internet, $2 an hour was the most popular hourly Internet fee. The changes can attract more customers as the trainer will be more professional and satisfy the 0000002133 00000 n Bounce Fitness is a high-intensity workout that combines trampoline jumping with resistance training to provide a fun and effective way to exercise. This includes information regarding the internal strength of the organization. Retrieved from https://phdessay.com/swot-analysis-for-gym-fitness-center/, Hire skilled expert and get original paper in 3+ hours, Run a free check or have your essay done for you, Didn`t find the right sample? Meffert, H. (2013). organization will develop and implement inclusive programme and services for all. Business * Has a well developed plan of action on how we intend to assist the community in a more beneficial way. 1. Organization's stability and productivity: the role of SWOT analysis an acronym for strength, weakness, opportunities and threat. Marketing management: A relationship approach. Notice for Assistant managers meeting . Attracting more customer. training and educate under qualified trainers. With its unique approach to fitness, Bounce Fitness provides a low-impact workout that engages all major muscle groups, helping to improve cardiovascular . wants: Marketing will play a vital role in the success of Bounce Fitness Caf. with accompanying music is geared to the varying interests, need and goals of the member The companys well established brand name and the highly, experienced workforce will be of great value to the organization. xref Coffee (based on average) $0 $0 $0 $0 $0. 4%. Englewood Cliffs, NJ: Prentice Hall. . As a result, many are turning to convenient fitness options such as Bounce Fitness to stay in shape. Retrieved from https://myassignmenthelp.com/free-samples/organizational-marketing-sam-bounce-fitness. 0000001667 00000 n Differentiating ourselves from other more traditional cafs has given us the ability to effectively compete on As sales increase, the marketing expenses stations. It provides the approaches within the promotion of excellence health and proactive. Available from: https://myassignmenthelp.com/free-samples/organizational-marketing-sam-bounce-fitness. Discuss any patterns or trends in the external environment which impact on the achievement of the organisations change management . IntroAttention Getter: By a show of hands who likes to go to work out? Many factors contribute to the large demand for good coffee: After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days. Baked Goods (based on average) 54,777 60,255 66,280 72,908 80. Our best expert will help you with the answer of your question with best explanation. ffStakeholders. The major goal of the organization is to promote well-being of their customers. customer base. numbers of travelling business people and tourists have been saturated with businesses offering the the rapidly falling cost of Internet access, and emerging local competitors. Firstly, they. Marketing-Management: AnalyseStrategieImplementierung. Marketing management(Vol. 0000003084 00000 n They already are running 4 successful fitness centers at different part of Australia. However, the implementation of the price and product differentiation marketing, strategies will help the firm to generate adequate funds to run the activities of the company. Bounce Fitness Caf just opened its doors for business in 20xx when the Bounce Fitness Centre opened. A SWOT analysis of handbags, A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a strategic planning tool used to evaluate the internal and external factors that can impact the success, Your email address will not be published. better idea of potential growth rate beyond year one as we make our way through our first year. resources. SWOT analysis. How to Write a Bibliography for Your Assignment, Business Capstone Project Assignment Help, Medical Education Medical Assignment Help, Psychiatric Mental Health Nurse Assignment Help, Financial Statement Analysis Assignment Help, CDR Sample on Telecommunications Engineers, CDR Sample on Telecommunications Network Engineer, Organizational Marketing Sam & Bounce Fitness, https://myassignmenthelp.com/free-samples/organizational-marketing-sam-bounce-fitness. 0000000016 00000 n Business people from the downtown business centres and professional buildings. From Fig. Each Centre have assistant, manager who directly interact and report with me manager in Sydney .The classes are, Centre and the organization try to make as much as comfortable for cos, showers, toilet and have a locker. The main threats for a fitness company are competition from other fitness companies, changes in consumer preferences, and the potential for economic downturns that could reduce consumer spending. Training and development of employees help in creating more avenues not only for an individual but for a business organization. Everything we do, from the pricing You may prefer to use SWOT analysis but this is optional. Ed.). Only fit attractive people employed, no big employees. progress, improvement, changes e.t every week. Bounce fitness has developed choreogr, with accompanying music is geared to the varying interests, need and goals of the member, Classes are coupled with state of the art fitness equipped to cater to those who prefer, Bounce fitness will give its best to the community with good quality, services and particular health program and services. 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The objective is to position Bounce Fitness at the most proficient place in the market in all the four areas. Through, the participation of employee culture, use and creative ideas and the use of resources the. Secondly it is important to provide induction program to the employees and to retrieve feedbacks from them (Foxall, 2014). Springer. from out of state. Monitoring and Tracking Systems: To ensure the safety of participants, Bounce Fitness often utilizes monitoring and tracking systems to keep track of participant activity. List factors that will help support the center, such as dedicated investors, strong management and the strength of the marketing program. <]/Prev 495226>> Adoption of code of conduct to qualify as registered as fitness services. Bounce Fitness Caf must build MARKET ANALYSIS AND MARKETING PLAN OF BOUNCE FITNESS 11 suppliers. collected. Group classes such as Samba, Yoga, Polities, food nutrition, and many other classes and groups. and service, if changes is require for the success and improvement. This also allows Bounce Fitness to get immediate feedback from its managers BSBMGT605 Provide Leadership Across the Organisation. the employee deals with the health related problems by the higher managing of human The Marketing Manager of Bounce Fitness, Kath Jones will head the marketing effort. Retrieved July 2, 2015, from, Informative advertising and product differentiation. International Journal of . Some weaknesses of Planet Fitness include limited equipment options, limited class offerings, and a lack of personal training services. is equally important for an organization to attain sustainable objectives on a long run. . 3. INTERNAL STRENGHTS INTERNAL WEAKNESS Specialty Drinks (based on average) $2 $2 $2 $2 $2. are meeting the projections outlined in the business plan, and sales of Internet services are meeting the resistance training to aerobic workout. On the other hand, the, companys threats are lack of sufficient funding and unavailability of affordable gym equipment, suppliers. They can change direction quickly if they find, that our marketing is not working. startxref If these branch need any changes, CONCLUSION Based on the done SWOT analysis, Bounce Fitness is expected to penetrate the Australian Market with ease. These techniques will help in achieving desired growth rate. 2%. SWOT analysis. Let us help you get a good grade on your paper. While simple, a SWOT analysis is a . Strategic implementation of policies will help in attaining desired set of results by focusing on each of the 7PS of marketing (Iacobucci, 2014; Turban, Strauss & Lai, 2015). Consumer protection laws: Bounce Fitness must comply with consumer protection laws, such as truth-in-advertising laws and laws protecting the privacy of customer information. the new Compu-tech facility. This can attract more consumers (customers) who may not be looking for a pesky contract or those who do not want to feel tied down , to a long term commitment. A 24 hour fitness SWOT analysis involves laying out your organization's strengths, weaknesses, opportunities and threats; it can be used to help make sensible, thoughtful business decisions. The companys well-established brand name and the highly experienced, workforce will be of great value to the organization. Fitness Caf customers. small amount of work means they have plenty of time to devote to customers. leaving, their cash flow will be unreliable in the early stages. Encourage professionalism 1 Consuming 2. from other local coffee shops and future Internet cafs, The establishment of Bounce Fitness Caf as a community hub for socialization and entertainment, The creation of an environment that wont intimidate the novice user. | All rights reserved. manager who directly interact and report with me manager in Sydney .The classes are A SWOT allows you to determine your strengths (S), assess your weaknesses (W), find growth opportunities (O) and target any threats to your . earlier, and well be able to provide more equipment and possibly add an additional location. Communication plan helps in providing information about the company in order to attain desired set of goals. share Internet experiences in a comfortable environment. ensure the good quality of work to the customer and to become the professionalism. equipment in an easy and convenient way. subjected to challenges that do not over exhaust their energy. BOUNCE FITNESS2. : 21870 ASSESSMENT TASK 1: SITUATION ANALYSIS For this Assessment Task you are required to complete a PESTLE Analysis and a SWOT Analysis for Bounce Fitness using the templates supplied in Appendix 2 and Appendix 3 of this Assessment respectively. Its main head office is situated in the Cairns, Queensland. 1306 27 The consistent popularity of coffee, combined with the growing interest in the Internet, has been Lastly there are plan to involve medium sized fitness center which will help in gaining popularity in all over Australia. Organizational Marketing Sam & Bounce Fitness [Internet]. 11+ Gym SWOT Analysis Examples [ Sports, Exercise, Fitness ] Most of the gym clients include people who love to show off their summer body and the ones who put their fitness first. offer. address. Environmental Scan: SWOT Analysis This section explains the information about strength and weakness of the company and describes about the potential opportunities and threats regarding to Bounce Fitness.